Star Trek 20 Questions Beaming In...

20Q.net is putting its artificial intelligence (A.I.) into warp speed to bring players 20Q™ STAR TREK, the latest version of the hugely popular online game that can “read your mind.” In a partnership with CBS Consumer Products and Mattel, Inc., 20Q™ promises to deliver a game that’s both fun and challenging for even the most die-hard STAR TREK fans.

20Q™ STAR TREK will test the knowledge of Star Trek aficionados by asking players to think of any sentient being, place or thing from the iconic entertainment franchise. The all-knowing 20Q™ will then guess what the player is thinking in twenty questions or less. Fans eager to stump the game better do their homework, because with each game played, 20Q™ gets a little smarter.

20Q™ dares players to stump the A.I., which has become an expert in just about everything from Harry Potter, The Simpsons, music, sports, movies, TV, people, the Old Testament, Doctor Who, and the U.K.’s longest running soap, Coronation Street.

Head on over and give the game a try online. You'll be helping increase the AI's ability to play the game and test your treknowlogy in the process. For more information on all kinds of Star Trek toys new and old check out StarTrekToysOnline.com

About 20Q.net Inc.
20Q™ is an artificial intelligence, a website, a company and a phenomenon that speaks for itself at http://20q.net. Players think of something, and 20Q™ guesses what is on their mind, in twenty questions or less.

Each time the online game is played it learns a little more. After more than 62,000,000 games played and half a billion questions asked, 20Q™ has evolved from an experiment in artificial intelligence into a software development firm that licenses games built on the capabilities of the 20Q A.I.

Inventor Robin Burgener has nurtured this A.I. technology since he created it in 1988. The 20Q™ A.I. played 2,000 games in the first ten years of its existence. By April 2008, more than 60 million games were played. 20Q™ has been translated into more than 20 languages, so now more players from around the world can test its knowledge. Handheld versions of the original 20Q™ Classic (in nine languages), 20Q™ Harry Potter, 20Q™ People, 20Q™ TV, 20Q™ Rock & Pop, and 20Q™ Sports are in stores now, with more specialty versions to come. Check it out at http://20Q.net.

Licensed to Radica Games USA Ltd., a subsidiary of Mattel, Inc., millions of the popular and addictive handheld versions have been sold worldwide. The original handheld 20Q™ game has won many awards, including the 2006 Toy Industry Association’s Electronic Toy of the Year Award and the 2007 U.K. Toy Retailers’ Association Special Recognition Award.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008's 100 Best Companies to Work For by FORTUNE Magazine, among the 100 Most Trustworthy U.S. Companies by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO Magazine. Committed to ethical manufacturing sustainable business practices, Mattel marks a 10-year milestone in 2007 for its Global Manufacturing Principles. With global headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.